Welcome to Birmingham, a dynamic city located in the heart of England! Known for its rich history, diverse culture, and a vibrant blend of old-world charm and modern attractions, Birmingham has the potential to be an exciting and unforgettable destination for your next incentive trip. Whether you’re looking for lively entertainment or world class shopping, Birmingham has something for everyone! With so much to see and do, knowing where to start with your planning can be a challenge but don’t worry, we’re here to help! We’ve put together this list of the top incentives in Birmingham to help give you some inspiration so follow along to find out what this city has to offer!

Top Incentives in Birmingham

Take a Peaky Blinders Tour

Paddleboard Yoga Cascais - Sup com Alma

An international TV phenomenon, the world famous Peaky Blinders is set in Birmingham! While you’re in the city explore the filming locations of this popular TV series in a number of different ways, from tours that give you a look across the whole city, to the pubs featured in the show where you can stop for a pint or two, to tours that end with a delicious cream tea at the beautiful church where Tommy married Grace! With expert guides and intriguing content, this is a fantastic tour that even those who haven’t seen the show will be enthralled by.

Take a Canal Boat Tour

The Tasting Room – Wine and Tapas bar in Cascais

Explore Birmingham’s rich industrial past and picturesque landscapes through a canal boat tour! These leisurely journeys reveal the pivotal role of canals during the Industrial Revolution and are a fantastic way to spend an afternoon. Knowledgeable guides provide historical context and insights into the city’s development while you cruise through diverse routes, from cityscapes to countryside tranquillity, all offering unique perspectives of Birmingham. We can even tailor the experience with refreshments, or live entertainment on board for your group to make the experience even more special. Whatever you choose, this canal boat tour promises a serene and educational exploration of Birmingham’s history and natural beauty and it’s undoubtedly one of the top incentives in Birmingham!

Visit Birmingham’s Jewellery Quarter and Take a Jewellery Making Course

Eco-louge Palaphita, Dome restaurant Cascais

Head over to Birmingham’s luxurious Jewellery Quarter, where the act of jewellery making comes alive! Explore the beautiful area of the city where everything sparkles and gather some inspiration by looking at all the beautiful pieces. You could maybe even treat yourself if something caught your eye! After you’ve had a look around the many jewellers here, head over to a local jeweller workshop where it’s your turn to try your hand at this art and create a lasting memory that you can take home with you after the trip. From silver rings to bangles, expert jewellers will guide you through the process and make sure you leave this class with something beautiful for yourself or to gift to someone you love. This is absolutely one of the top incentives in Birmingham for those who love the finer things in life.

One of the UK’s busiest theatres and a must visit when in Birmingham, a visit to the Hippodrome combines the excitement of live entertainment with the rich past of this historic venue! This elegant Edwardian era theatre offers a wide range of entertainment, with anything from Broadway-style musicals and classic operas to contemporary dance and comedy acts on offer here. Head for dinner before the show and perhaps even drinks after and this promises to be a fantastic way to spend an evening in Birmingham.

Fan of art? Then this will undoubtedly be the top incentive in Birmingham for you! With an expert guide on hand to tell you the interesting hidden history behind each piece of art, explore the museum’s beautiful collections, including the largest collection of Pre-Raphaelite art in the world. The tour can then delve into Birmingham’s history, unearthing its industrial legacy, societal evolution,and forging a connection to the city’s heritage for you and your group that will make you want to return to the city!

Immerse yourself in a quintessentially British pastime during your incentive trip to Birmingham by spending a day at the cricket! Birmingham, a former host venue of the Cricket World Cup, boasts the stunning Edgbaston Cricket Ground with seating for 25,000 spectators, making it the ideal location to experience this thrilling sport. Nestled in a picturesque part of the city, this cricket ground guarantees a fantastic atmosphere and a captivating incentive that will unite your entire group, and perhaps even kindle a new passion for the sport.

Found something that takes your fancy?

Book your next incentive trip or plan your next unique event with the assistance of Panoptic. At Panoptic Events, we deliver world-class experiences cross-sector that amaze and inspire. We have the expertise, network and solutions to assist you with the design and implementation of travel, events, activities, tours, transportation and programme logistics. Simply tell us your story, and we will create your legacy. If you would like to find out more about our services, please get in touch.

Keep up to date with Panoptic Events latest news and activity via our Facebook, LinkedIn, and Instagram sites. You can also check out our latest industry tips and knowledge right here via our Resources page.