Welcome to the capital of Spain – Madrid! A captivating and vibrant cosmopolitan city, Madrid is well known for its charm and perfect fusion of the old and the new. This city promises an exciting and unforgettable destination for your next incentive trip. Whether you’re in search of captivating cultural experiences or high-end shopping, Madrid offers a kaleidoscope of opportunities for every taste. With so much to see and do here, let us be your guide. We’ve put together this list of the top incentives in Madrid to get you thinking about your next event or incentive trip in Spain!

Top Incentives in Madrid

Enjoy a Rooftop Barcrawl

A rooftop bar crawl in Madrid offers a fantastic way to experience the city’s nightlife, take in stunning views, and enjoy delicious drinks and tapas. Madrid boasts a variety of rooftop bars, each with its own unique ambiance. Madrid, renowned for its vibrant nightlife, boasts some of the world’s most breathtaking rooftop bars. Our exclusive rooftop bar crawl invites you to embark on a journey through the city’s skies, enjoying stunning views, signature cocktails, and a taste of the local scene. With so many rooftop bars, we have a few recommendations up our sleeves to get you excited! Begin your evening at the Hyatt Centric’s rooftop bar. As you sip your favourite drink, you’ll glimpse remnants of the Spanish Civil War, a poignant reminder of the city’s past. Marvel at the Angel statue with the crossbow, and keep an eye out for arrows embedded in the streets, an intriguing piece of Madrid’s story. Next, elevate your adventure at the Riu Plaza España hotel! This rooftop bar offers a 360-degree panoramic view of the city, including iconic landmarks like the Gran Vía and the Royal Palace. For the daring souls, take a step onto the glass floors for a thrilling perspective of Madrid’s vibrant streets below!


The Conrad hotel Algarve

Watch a Football Match

For football enthusiasts, Madrid is an unrivalled destination with a passionate love for the sport. Immerse yourself in the electric atmosphere of a football match in one of the world’s most football-crazy cities! Madrid boasts two iconic football clubs: Real Madrid and Atlético Madrid. The choice is yours, but regardless of the team you support, you’re guaranteed an unforgettable experience. For a more intimate experience, check out Rayo Vallecano, a smaller team in the top division, an experience well worth the watch! 


Dom Pedro Marina

Visit Legends Football Museum

Keep up the footie fun for the enthusiasts with a visit to the Legend’s football museum, an incredible interactive museum focusing on the legends of the beautiful game! With immersive VR experiences and a huge 4D cinema to watch years of world cup best bits, this museum is totally one of a kind. For those who aren’t huge lovers of football, the museum is exciting enough to draw anyone in, but there’s always the fabulous rooftop bar and restaurant.


Experience Flamenco in a Michelin Starred Restaurant

Treat yourself to a taste of Spain with this fantastic activity! Savour Michelin-starred dining and passionate flamenco at the decadent Corral de la Morería Gastronómico. This iconic venue in Madrid offers an elegant setting for an exquisite, world-class tasting menu created by Michelin-star chefs. Then, after your amazing food, immerse yourself in the intense rhythms and emotions of a mesmerising flamenco performance! It’s a night of culinary and artistic excellence that will leave a lasting impression and it’s undoubtedly one of the top incentives in Madrid!

Vila Vita Parc

Take a Food Tour

Looking for a unique way to get to know the city and taste some amazing delights along the way? Check out this food tour of Madrid! Guided by a knowledgeable foodie expert, you’ll embark on a flavorful journey through Madrid’s renowned restaurants and eateries. From Mercado de San Miguel, an iconic market in the centre of the city, to institutions like the Botín, one of the oldest restaurants in the world – Madrid is full to the brim of exciting food spots and local history waiting to be uncovered! For its excitement and the world class gastronomy this tour has to offer, it absolutely has to be one of the top incentives in Madrid.

The Epic Sana

Taste Bocadillo de Calamares

Savour the city’s essence with the classic Bocadillo de Calamares. This crispy delight features expertly fried calamari rings in a fresh baguette or roll, a squeeze of lemon, and a sprinkle of salt. It’s a beloved Madrid tradition, available at local bars and stalls, offering a flavorful, crispy bite that captures the city’s culinary soul.

Vila Vita Parc

Try Churros at The Chocolatería San Ginés

In Madrid, The Chocolatería San Ginés is the place to enjoy churros. These crispy, sweet delights are perfectly paired with their thick, velvety hot chocolate. With a century of tradition, this charming spot is open almost 24/7 at the weekends, making it a must-visit for a classic Madrid experience!

Vila Vita Parc

Try the Caldo at Lhardy

When dining in Madrid, you must stop at Lhardy! When you’re at this fantastic restaurant, make sure you don’t miss out on trying the renowned caldo. This classic establishment serves a delicious and comforting broth, which its famous for. However, while the caldo is a star attraction, Lhardy’s menu offers a wide array of traditional Spanish dishes, including delectable seafood, succulent meats, and mouthwatering desserts. Each dish is crafted with attention to detail and respect for culinary traditions making a stop at this restaurant one of the top incentives in Madrid!

Vila Vita Parc

Enjoy Tapas!

Madrid’s food scene is a whirlwind of flavours, and at the heart of it all is the beloved Spanish tradition of tapas. Get ready to embark on a mouthwatering journey through the city’s tapas culture. Prepare to visit some of Madrid’s best-kept secrets as you experience the best tapas the city has to offer. You’ll find yourself in traditional family-run taverns with recipes handed down through generations and trendy gastro-pubs that offer innovative twists on classic tapas. Just know that no night in Madrid is complete without a Vermut and wine at La Fragua de Vulcano with some nice Tapas! This incentive is a fantastic way to bring a group together on your trip to Spain and a great way to get to know the local vibe.

Vila Vita Parc

Explore Madrid’s World-Class Museums

Lover of history and art? This will undoubtedly be one of the top incentives in Madrid for you! This city is a cultural treasure trove with some of the most renowned museums in the world. Immerse yourself in art, history, and culture by embarking on a tour of these iconic institutions. From the Prado to the Reina Sofía Museum, there’s a museum for all interests and spending time touring one of a few is a perfect way to spend a day in Madrid.

Vila Vita Parc

Fancy finding out more about Madrid for your next event?


Plan your next unique event with the help of Panoptic. At Panoptic Events, we deliver world-class experiences cross-sector that amaze and inspire. We have the expertise, network and solutions to assist you with the design and implementation of travel, events, activities, tours, transportation and programme logistics. Simply tell us your story, and we will create your legacy. If you would like to find out more about our services, please get in touch at craig@panopticevents.com.

Keep up to date with Panoptic Events latest news and activity via our Facebook, LinkedIn, and Instagram sites. You can also check out our latest industry tips and knowledge right here via our Resources page.