Welcome to Umbria, an enchanting region nestled in the heart of Italy! Bordering Florence, Lazio and Le Marche, this region is often referred to as Italy’s green heart because of its beautiful scenery. Bursting with historical allure, cultural richness, and a seamless blend of ancient charm and modern delights, Umbria promises an alluring and unforgettable destination for your next incentive trip. Whether you’re drawn to the echoes of ancient civilizations or the vibrant pulse of contemporary life, Umbria has it all! From the mediaeval magic of Assisi to the serene beauty of Lake Trasimeno, this region offers a diverse array of experiences. Dive into exquisite wine tours, unwind on the shores of Lake Bolsena, or explore the timeless allure of Spoleto’s historic streets. With so much to see and do in the region, we put together this list of the top incentives in Umbria to help you get started thinking about your next event!

Top Incentives in Umbria

Explore Assisi

Paddleboard Yoga Cascais - Sup com Alma

Lover of history? Head over to Assisi, an ancient town cradled in the lush hills of Umbria. The allure of Assisi is deeply rooted in its spiritual legacy as the birthplace of St. Francis, the patron saint of Italy. There’s plenty to see and do here like take a tour of the Basilica of St. Francis, a UNESCO World Heritage site adorned with sublime frescoes by Giotto and Cimabue that depict the life of St. Francis. Meander through the intricate alleys, discovering hidden chapels, artisan shops, and quaint piazzas as you take a moment to take in the magic of Assisi in this fantastic incentive.

The Tasting Room – Wine and Tapas bar in Cascais

Take a moment to relax and unwind in the beautiful Italian countryside with this Spa Experience incentive. Umbria offers the perfect landscape to inspire the true feeling of spa bliss as you enjoy a massage or simply a moment in the sauna. We think the Valle Di Assisi hotel and spa offers the perfect location for this incentive, nestled among sprawling green fields. The spa itself is also absolutely stunning, the kind of place you could loose track of time in! This is absolutely one of the best incentives in Umbria for the way it gives you a moment to centre yourself before you continue with your experience or recharge at the end of an amazing time!


Boat Cruise Across Lake Trasimeno

Eco-louge Palaphita, Dome restaurant Cascais

Embark on a scenic boat ride across Lake Trasimeno, Italy’s fourth-largest lake. From exciting speedboat trips to relaxing sunset yacht cruises – this is a fantastic incentive as it is so highly customisable! The boat journey reveals amazing views of the lake’s shores, dotted with historic towns like Passignano and Castiglione del Lago and allows you and your group to see Umbria from a different perspective and a must do incentive for any trip to the region!

We think this might be one of the top incentives in Umbria but our love of chocolate may be speaking for us here. Explore the Perugina Chocolate House and experience an exciting chocolate adventure. This museum celebrates the history of Perugina, one of Italy’s oldest and cherished brands and you can join in on this celebration. Learn everything there is to know about Italian chocolate with the unique insight this experience gives you into the chocolate making process, visit an actual working chocolate factory, and of course, try lots of different kinds of chocolate along the way.

Take a Ride on Gubbio’s Historic Funicular

Looking for something truly exciting and unique? Take a ride on Gubbio’s historic funicular, an exhilirating experience that transports you to the pinnacle of Mount Ingino in an unusual bird cage like car. As the funicular ascends, the mediaeval town of Gubbio unfolds below, revealing its charming streets and historic architecture. The journey offers panoramic views of the surrounding landscape that you can’t find anywhere else! Upon reaching the summit you’re treated to even more gorgeous views of the town way down below and the surrounding gorgeous landscapes. This is one not to be missed!

Truffle Hunting

Experience the beautiful natural landscape of Umbria and take part in a totally unique activity, all at once! Head off on a truffle hunt through the countryside with a local chef and learn all about what makes truffle so special! Experience the great outdoors and take in some of the beautiful views! Does that sound good? We’re not even at the best part yet, your chef guide will escort you back then proceed to whip you up some amazing tasty treats with the truffles you found out on your hunt, and we all know food tastes so much better when you have picked it yourself!

Plaster Decorating Experience

Embark on a hands-on journey into the art of plaster decoration, where creativity meets craftsmanship in an immersive experience. Guided by skilled artisans, delve into the techniques of moulding and shaping plaster to create intricate designs and patterns. Whether crafting decorative wall pieces, ornate mouldings, or bespoke sculptures, this experience allows you to explore the versatile nature of plaster as a medium. This incentive is a great way to bring a group together with an activity that is both exciting and mindful at the same time!

Food and Wine Tasting

Discover the flavours of Italy with this food and wine tasting incentive! Umbria has a fantastically right variety of local food to offer and you must take a moment to really savour the flavours of the region when you visit. Savour the earthy notes of Umbrian olive oils, artisanal cheeses, and cured meats, each reflecting the region’s dedication to quality and tradition. Delight in the robust flavours of truffle-infused dishes, a true Umbrian specialty, showcasing the region’s bounty.

Complementing the savoury offerings, explore the world of Umbrian wines, from the renowned Sagrantino to crisp white varieties. Engage with passionate vintners who guide you through the intricacies of each vintage, sharing the stories behind the vineyards and the art of winemaking.

Whether in a rustic vineyard setting, a charming trattoria, or a historic cellar, this food and wine tasting experience in Umbria promises a journey through the senses, celebrating the region’s gastronomic excellence and the time-honoured traditions that define its culinary identity.

Found something that takes your fancy?

Book your next incentive trip or plan your next unique event with the assistance of Panoptic. At Panoptic Events, we deliver world-class experiences cross-sector that amaze and inspire. We have the expertise, network and solutions to assist you with the design and implementation of travel, events, activities, tours, transportation and programme logistics. Simply tell us your story, and we will create your legacy. If you would like to find out more about our services, please get in touch.

Keep up to date with Panoptic Events latest news and activity via our Facebook, LinkedIn, and Instagram sites. You can also check out our latest industry tips and knowledge right here via our Resources page.